Rudi founded Monsoon Communications in March 1999 and has since advised hundreds of company CEOs. Five clients have been using Monsoon services for ~15 years and two of these are now billion dollar market cap companies. Prior to Monsoon Rudi led public affairs for Transurban City Link where he was a MD direct-report responsible for all aspects of communications for one of Australia’s highest profile and controversial infrastructure projects. Tasks included managing Australia’s Etag launch and the then-new tolling of Melbourne roads; media launch of the Gateway to Melbourne; launch for the $500m IPO; branding/logo development; sponsorships including lead sponsorship of Melbourne’s F1 grand prix; mass public events; and issues management. Before Transurban, Rudi was the Public Affairs Manager at the Plastics and Chemicals Industries Association. Rudi holds a BBus & Graduate Diploma in Applied Finance and Investments.